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Do you really own your created content?

Adobe's recent update to their terms of service sparked controversy within the creator community regarding ownership rights. It became evident that Adobe's aim was to establish limitations on how they can use creators' work within Adobe products.



The bottom line seems to be very clear, anything you create inside Adobe’s products are the intellectual property right of the creator but as soon as the creator decides to share that content across the internet or on social platforms (that have their own terms of service that allow them rights over that content) then it could be used to train generative AI models including Adobe.


For us at Wrapt, we protect creators' content ownership by being a gateway between tools that design/create/capture the original content and the distribution and publishing of the content afterwards. Wrapt does this by defining the asset’s provenance and setting usage rights for how the content can be shared and used. 


Creators can use Wrapt to share and distribute content to other Wrapt users in a trusted environment for the content to be collaborated, shared, owned or distributed. If a creator decides to share their content publicly or on platforms that have licensing rights then Wrapt will add watermarking and fingerprinting to declare ownership so that at all times the creator’s intent for the work is very clear.


This is a pivotal point for the creator industry in protecting and ensuring your creative work from fake, AI-generated and malicious content. Wrapt’s mission is to ensure everyone knows what’s authentic and what’s not. 


If you want to protect and insure your creative work, sign up for Wrapt's early access Beta program below, it's free and can protect and insure your creative work from fake, AI-generated and malicious content




If you have something to add to this story or wish to be included in future blogs, please contact us below.


Mark Janes

Wrapt Inc

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